Marketing Law

Master the rules – and give creativity room to thrive

At SKOV Advokater, we provide advice on marketing law – the legal framework governing how businesses may market themselves, interact with customers, and operate across digital and traditional channels. In an era of increasing competition, digital presence, and complex regulation, it is crucial to navigate securely and strategically.

We help businesses plan, execute, and evaluate marketing in a way that strengthens the business while complying with the rules. Our advice is based on your specific campaigns, partnerships, and marketing channels, and we guide you on the special requirements for using social media, newsletters, and other digital platforms, including the interplay between the Danish Marketing Practices Act and the data protection regulations. We also assess competitors’ marketing and assist in disputes involving parasitic behavior or product imitation, as well as handling inquiries from supervisory authorities.

Value-creating advice

Our approach is both strategic and operational: We combine legal expertise with business insight so that marketing law becomes not just a risk area but an asset that strengthens your communication and competitiveness. We work closely with you from strategy development to material preparation and handling specific marketing situations, offering advice that is concrete, clear, and tailored to your industry and goals.

Lawyers